Yangon → Dubai

TUN TUNTAUK

// SEO & Digital Marketing Specialist

I started in Yangon working on client accounts and paid media across different channels. Now based in Dubai I focus on SEO, working across the Middle East and Australia.

The work stays consistent. Understand the market, and focus on what actually drives performance.

// Origin Story

BACKGROUND

Three markets. Different behaviors, different expectations. The focus has always been understanding what actually works.

It started in Yangon, Myanmar, where I worked as a Senior Account Executive — the kind of role where you're simultaneously managing client expectations, owning project timelines, and figuring out how to explain campaign performance to someone who measures success in feelings.

Client management taught me that the most important skill in marketing isn’t analytics — it’s knowing when to talk and when to just show the numbers.

From there, I moved into Performance Marketing — running paid campaigns across Google, Meta, LinkedIn, and TikTok. This is where I learned to stop thinking about creativity and data as opposing forces. A great ad is both. A bad brief produces neither.

Then came Dubai. Different market dynamics, different consumer behaviour, different regulatory environment — and a healthy reminder that what works in Yangon doesn’t automatically translate.

Today I specialise in technical SEO, on-page optimisation, keyword strategy, and content that actually moves rankings — for clients across the Middle East and Australia.

The secret to SEO is that there’s no secret. It’s mostly just doing the unglamorous work that everyone else postpones.

// Career Path

THE JOURNEY

Chapter 01 · Yangon, Myanmar

Senior Account Executive

Where it all started. This is where I learned the fundamentals that don’t show up on dashboards, but matter more than most metrics. Managing client expectations, handling timelines, and learning how to turn ideas into work that actually gets executed.

Client ManagementProject OwnershipCampaign ExecutionReporting

Chapter 02 · Yangon, Myanmar

Performance Marketing Specialist

Moved into performance marketing, managing campaigns across different platforms. This is where I started to see how data and creativity work together, and how small changes can impact real results.

Google AdsMeta AdsLinkedIn AdsTikTok AdsROAS OptimisationA/B Testing

Chapter 03 · Dubai, UAE

SEO Specialist

Now focused on SEO, working across the Middle East and Australia. The work is centered on technical improvements, content, and structure that improve visibility and performance over time.

Technical SEOOn-Page OptimisationKeyword StrategyContent StrategyLocal SEO

// Skill Domains

AREA OF
FOCUS

My experience spans client management, performance marketing, and SEO, working across different markets and industries. The focus has always been understanding how everything connects, from acquisition to search visibility and long-term performance.

6

Skill Domains

25+

Tools Mastered

3

Markets Operated In

10+

Industries Covered

01

Search Engine Optimisation

Technical SEO, keywords strategy, and content development focused on improving visibility and performance over time.

Primary Tools

SEMrushAhrefsGoogle Search ConsoleGoogle AnalyticsScreaming FrogGoogle Trends

What This Covers

Technical SEO · On-Page Optimisation · Keyword Research · Internal Linking · Core Web Vitals · Schema Markup · Content SEO

02

Paid Media & Performance Marketing

Managing performance campaigns across platforms, focused on testing, optimisation, and understanding what drives results.

Primary Tools

Google AdsMeta AdsLinkedIn AdsTikTok AdsGoogle Tag Manager

What This Covers

Campaign Strategy · Audience Segmentation · A/B Testing · ROAS Optimisation · Retargeting · Budget Allocation

03

Analytics & Data Intelligence

Working with data, tracking, and reporting to understand performance and support better decisions.

Primary Tools

Google AnalyticsLooker StudioGoogle Tag ManagerSEMrush

What This Covers

Conversion Tracking · UTM Architecture · Funnel Analysis · Audience Insights · Performance Reporting

04

Technical & Website Infrastructure

Building and improving websites with a focus on structure, speed, and search performance.

Primary Tools

WordPressShopifyFramer

What This Covers

Site Architecture · Landing Page Optimisation · Page Speed Optimisation · Indexing Control · Technical Audits

05

AI & Marketing Automation

Using tools to support research, content workflows, and day-to-day marketing tasks.

Primary Tools

ChatGPTClaudePerplexityNovaGrokMake

What This Covers

AI Research · Prompt Systems · Content Ideation · Workflow Automation · Data Analysis · Marketing Ops Automation

06

Marketing Operations

Managing workflows, coordination, and reporting to keep work organised and moving.

Primary Tools

ZohoHubSpotAirtableBasecamp

What This Covers

Workflow Design · Campaign Coordination · Client Reporting · Documentation · Process Management

// THE JOURNEY

CHRONICLE

YANGON → DUBAI

YANGON
Account Executive
// 2019

Account Executive

Yangon

// Unpaid Talent

ICAP HIV Campaign

Yangon

Vivo Y51 Commercial Shoot
// 2020

Vivo Y51 Commercial Shoot

Myanmar

Level Up Group
// 2022

Level Up Group

Yangon

B360
// 2024

B360

Yangon

AIIMS UAE
// 2025

AIIMS UAE

Dubai

AIIMS
// 2026

AIIMS

Dubai

DUBAI
// OFF THE CLOCK

THINGS THAT MAKE LIFE WORTH LIVING

Morning Ritual
Coffee
The starting point of everything. No decisions. No opinions. No calls are taken.
"Not an addiction. Just non-negotiable.”
CortadoCafe Au LaitSpanish Latte
Usually Goes a Bit Deeper
🌍
Geopolitics
What happened is usually obvious. Figuring out what’s actually going on takes a bit more digging.
RealLifeLore → SystemsMratt Channel → Local ContextJohnny Harris → Stories
🎸
Usual Rotation
ON REPEAT
Nothing too deep. Just what I keep playing while working, driving, or doing pretty much anything.
Currently Playing

More Than You Know (Acoustic) — Axwell /\ Ingrosso

For the First Time — The Script

Cherry — Harry Styles

📊
Unavoidable
Data
I just find numbers interesting. They usually explain what people don’t.
4.4%CTR
#3AVG POS
🥃
SLOW MOMENTS
Whiskey
Not for rushing. More of an end-of-week thing, when everything slows down a bit.
EmptyHalfwaySorted
Double BlackMonkey Shoulder
Religion
Football
The real kind. The rules are universal, the heartbreak is personal.
Tun Tun1–2Client
🧠
Myers–Briggs Personality Type
ENFJ
Genuinely interested in people. Always paying attention to the energy, not just the words.
🎧
SWITCHED UP
House Music
Same habit. Just a different rhythm.
Control - Emmit FennAlone With You - Y.V.E. 48, LoeWaves on Weekend - MAycon Olliver
📺
RESET MODE
Sitcoms
After a day of algorithms and rankings, sometimes you just need something simple.
01The Big Bang Theory
02Modern FamilyMany